Reign

Brand identity proposed for a fine dining concept to be developed in Dubai. This project was worked on at Brandcentral Beirut. Reign redefines class by being a defying elitist restaurant offering a rare hospitality experience with an exclusive signature. Focusing on the supremacy of the brand, the design strategy was inspired from the modern fusion between two cultures, the French and Japanese. It stems from the art of origami and the attention to detail. The overall identity with its forms and brand language is one of structure, distinction and elegance that even though highly sophisticated remains cordial.

Brand Architecture
Restaurant Sign
Business Cards
Menus
Invitations to the launch. The message is silkscreened on the black napkins inserted in the boxes.
Pins and cufflinks
Letterhead and envelop
Gift sent to VIP clients
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