
Logotype

Brand Architecture

Brand Icons



Bottle Labels


Bottle Caps






Website


Signage


Bartender's outfit detail

This direction tells the story of the brew process through the meticulous journey in producing a hand crafted quality beer. The brand identity mixes both fluidity and tubing of the brew process and the free spirit of the surf culture. The logotype is inspired by the tubes of the brewery. Its elongated letters have been crafted as a reminiscence of the barrels and the containers. The visual identity is about youth, modernity, authenticity and craftsmanship; tailored to the broad target audience, whether they be hipsters, surfers, lovers of beer or the environmentally conscious.