Logotype
Brand Architecture
Brand Icons
Bottle Labels
Bottle Caps
Website
Signage
Bartender's outfit detail
Colonel Beer
This direction tells the story of the brew process through the meticulous journey in producing a hand crafted quality beer. The brand identity mixes both fluidity and tubing of the brew process and the free spirit of the surf culture. The logotype is inspired by the tubes of the brewery. Its elongated letters have been crafted as a reminiscence of the barrels and the containers. The visual identity is about youth, modernity, authenticity and craftsmanship; tailored to the broad target audience, whether they be hipsters, surfers, lovers of beer or the environmentally conscious.