Proposed logo and branding for Kollectica, a waste management company.
Focusing on the “EMBRACE A CLEANER TOMORROW” brand essence, the design strategy was inspired from the brandname: Collect. Wheth er in the form of the logo itself or in the visual distribution of information pertaining to individual items. As a whole the identity is one of structure, clarity that even though highly technical remains approachable.
The visual identity achieves a balance of harmonious elements within a minimalist environment yet containing a certain flair that speaks of innovation.
This project was worked on during my employment at Brandcentral Beirut.