Proposed logo and branding for Kollectica, a waste management company. Focusing on the “EMBRACE A CLEANER TOMORROW” brand essence, the design strategy was inspired from the brandname: Collect. Wheth er in the form of the logo itself or in the visual distribution of information pertaining to individual items. As a whole the identity is one of structure, clarity that even though highly technical remains approachable. The visual identity achieves a balance of harmonious elements within a minimalist environment yet containing a certain flair that speaks of innovation. This project was worked on during my employment at Brandcentral Beirut.

Corporate Invitation 
Mock up Stand
Imagery Style
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