Brand identity proposed for a fine dining concept to be developed in Dubai.
This project was worked on at Brandcentral Beirut.
Reign redefines class by being a defying elitist restaurant offering a rare hospitality experience with an exclusive signature.
Focusing on the supremacy of the brand, the design strategy was inspired from the modern fusion between two cultures, the French and Japanese. It stems from the art of origami and the attention to detail. The overall identity with its forms and brand language is one of structure, distinction and elegance that even though highly sophisticated remains cordial.
Invitations to the launch. The message is silkscreened on the black napkins inserted in the boxes.